For example, what was the reason for which you left your former guild and joined the one you are in now?

It is well known that some people stick with one guild as much as they can while others change it whenever they feel like doing it. Some players leave a guild because they want more raids or better PvP, others quit because they grew sick of some drama queens... the reasons may be various and that's what we are interested in.
Whatever the reason, when you are searching for a new guild you have certain expectations. What are the main reasons that determine you to choose a certain guild? Friends? Raid progress? PvP experience? Social and role play? What do you search for when you are looking for a new guild?
I'm used to stick to a guild until it disbands or is at the breach of disbanding. I don't know why, but I really hate searching for a new guild. Every guild has it's ups and downs and I don't like to leave when something bad happens.
When I'm forced to search for another guild I'm looking for a decent PvE progress and, if possible, I search for some old guild mates too. Good references are always good ^.^
Now, let's see, What makes you change guilds?
We are waiting for your answers also on twitter, facebook or reddit.








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